Back-to-School Spending: Canadian Consumers Remain Confident
Some 37% of Canadians plan to shop for back-to-school items this year, and they plan to spend, on average, approximately $353 (Canadian) on school-related items – with 34% intending to spend $400 or...
View ArticleUK Paid Search Market to Surpass 2 Billion Pounds in ’07
UK spending on search engine marketing (SEM) will increase 58% this year to 2.22 billion pounds, forecasts E-consultancy, pointing out that although the anticipated growth rate would be down from 65%...
View ArticleGoogle’s Share of Search Traffic Continues to Grow
Google accounted for 64.35% of all US searches in the four weeks ended July 28, nearly four percentage points more than the comparable period a year earlier, according to Hitwise. (more…)
View ArticleUS Youth and Happiness: The Role of Sex, Money, Race, Faith, Family and Tech
The findings of an in-depth, seven-month study into happiness and young people – how happy they are, what makes them happy and what they’re doing to ensure future happiness – are being released this...
View ArticleIBM Consumer Study: Internet Rivals Declining TV as Primary Media Source
Audiences have more control and are increasingly savvier about filtering marketing messages, with serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies,...
View ArticleOnline Ad Spend by Industry – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleMobile Local Search Dampened by Poor UK Weather
Rain-shy mobile phone users played it safe in a wet early summer, making fewer searches for places of interest to spend the day out in the UK, according to m-spatial‘s Q2 Mobile Local Search Index...
View ArticleSurvey: Half of Employees Blocked from Facebook at Work
Some 50% of workers are being blocked from accessing Facebook by their employers, who are ostensibly worried about the website’s impact on productivity and security, and have therefore put policies or...
View ArticleUS Internet Users Embrace Digital Imaging, Consider Canon Best Brand
US internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras, with Kodak, Sony, and Nikon also receiving support for the title, according to a larger-scope, technology-based...
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